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ANALYTICS & INSIGHTS
Blowout Games Popularity
January 18, 2023
Offering a variety of prize structures is important for lotteries to create a balanced portfolio of instant scratch games. The Blowout prize structure has emerged as a player favorite and surged in popularity over the years. In this issue of Data in Motion, we define what Blowout games are and take a closer look at their performance in the marketplace.
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2022 Holiday Season Sales
December 14, 2022
The holiday season is in full swing with the National Retail Federation expecting holiday sales to reach a record-breaking USD $960 billion – an 8% increase over last season. In this issue of Data in Motion, we take a closer look at holiday retail, online shopping and the lottery category at this time of the year.
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ANALYTICS & INSIGHTS
The Effects of a Large Jackpot
November 16, 2022
Last week saw the largest jackpot in lottery history at $2.04 billion. The excitement of the prize elevated lottery interest and propelled sales across the board. In all, the increased jackpot saw customers buy lottery tickets for the first time due to the jackpot, which allows opportunities to engage with new players with other products and cross promotions.
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ANALYTICS & INSIGHTS
Digital Product Growth
November 02, 2022
The lottery industry has seen growth in digital products over the past few years with 12 jurisdictions now offering digital versions of traditional lottery games, with eight of those offering digital scratch or eInstant games. In this issue of Data in Motion, we take a closer look at eInstant games, who is playing them and their various awareness level.
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ANALYTICS & INSIGHTS
World Lottery Summit
October 19, 2022
In honor of the World Lottery Summit, SG's Analytics & Insights team took a look at instant game sales curves over the past five years in a variety of countries, starting with the U.S. We reveal some similarities and differences due to the impact of COVID-19 at the height of the global pandemic and in the months that followed.
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ANALYTICS & INSIGHTS
Lottery Price Points - Extended Play
October 05, 2022
The average selling price for instant scratch games has been steadily increasing as players continue to realize the value of higher price point games, with a surprising number of new players choosing high price point games as their entry point to lottery play. In this issue of Data in Motion, we continue the discussion of higher price point games, with a focus on the Extended Play category (i.e. Bingo and Crossword).
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